i7 Site Launch
PowerServe deploys i7 portal for the Seven Network
Sydney, Australia (September 26, 2000) PowerServe, Australia’s leading full service provider of global eBusiness solutions, are pleased to announce their involvement, as the lead architects and developers, with the recently launched high-profile i7 portal for the Seven Network.

Launched under the ‘I7’ banner, i7 is the online and broadband content creation and distribution company of the Seven Network (ASX:SEV), one of Australia’s leading television networks.

The site: is responsible for all of the Seven Network’s online business operations.

PowerServe Chief Executive, Mr Rob van der End said: “PowerServe was chosen to help i7 achieve their business objectives and build the core infrastructure of the site based on our extensive experience in building internet sites, a sound methodology and PowerServe’s reputation for the rapid deployment of sites based on the Vignette platform.”

According to Mr Rob van der End: the solution designed for i7 enables non-IT staff to publish content to the web and includes a facility to generate new sites based on predefined presentation styles.

“As well as delivering a complex content management application, PowerServe also developed some of the thirty plus sites on the i7 portal including 7Television sites ranging from personality sites to program sites like Home & Away, as well as Channel sites such as I7 Sport and eLife,” Mr van der End said.

The i7 network of sites uses a flash-enabled menu to guide visitors to areas of interest including entertainment, sports, news and online consumer services including email, search, chat, e-cards and e-commerce. The network combines individual Seven Network program sites, i7 created sites covering news, sport and entertainment, joint venture and partner sites including and, Ticketmaster7, Digital One, My Money, RushTV, Womenzone, SEEK and Stuff.

The site’s revenue will be derived predominantly from advertising (approximately 80 per cent) with the remaining share a result of e-commerce.

According to the i7 Media Release: “The Long-term objective for i7 is that the independent company becomes the engine room for the future development of the Seven Network Limited – a content-focused business which will develop opportunities for the company across all forms of new communications technologies.”

Chief Executive of i7, Mr Steve Wise said: “Rather than adopt a simple all-encompassing single entry point portal, we have pursued an online strategy which directly delivers relevant material to our audiences, providing readily accessible information and content.”

“Importantly, the creation of i7’s online presence allows us to build long-term targeted and interactive customer relationships with our audiences and create integrated broadcast television and online marketing solutions for major advertisers. Essentially, through i7, we will be creating new consumer services drawing on internationally recognized technology platforms and content, coupled with local relevance.”

Following the launch of the i7 portal, further features will be developed to enable content delivery via multiple applications across an array of delivery platforms which will allow i7 consumers to move seamlessly between television, personal computer, fixed and wireless technologies to experience the Seven Network and i7 content.

PowerServe utilised the Vignette V/5 eBusiness Application Platform™ to develop the i7 site’s architecture and infrastructure.

As Australia’s leading Full Service Provider of Global eBusiness Solutions, PowerServe’s aim is to provide technologically advanced solutions which maximise the growing demands of the dynamic online community. The portal developed for i7 to broaden content delivery, demonstrates this strategy.

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