The Bladder
Humour online with The Bladder

Client challenge:
To create a satirical sports site with a uniquely Australian focus that offers fans a humorous look at all facets of Australian Sport, and would become the leading Australian satirical sports site.

Solution summary:
The result was a joint venture between Day3 and Media Giants creating a site that depicts current issues in Australian Sport in a satirical manner, developed using Day3's Bermuda™.

The Bladder’s topics include seasonal sports such as AFL, Horse Racing, the Olympics, Cricket and more, depicted through the use of witty and entertaining comments and ‘mock’ news articles.

User interactivity is encouraged through comical online polling and trivia, weekly ‘headline’ mail-outs and the opportunity for users to submit their own individually ‘bent’ articles for publication to the site.

Non-IT staff can effortlessly attach articles via the Bladder’s simple-to-use management site.

Case Study
The World Game
News Item
AAP Newswire - August 30 2000
Guardian Unlimited
Media Release - The Bladder
Media Release - The Bladder
Melbourne Tigers Site Launch
NBL Live Site Launch
Sunday Age - August 6 2000
Sunday Age - March 26, 2001
The Bladder™ popularity
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PGA Tour of Australasia - PGA follow tour online
With live scorecards and up to the minute news, Day3 developed and hosted the award winning PGA Tour of Australasia website.
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