CONTENT DESIGN CASE STUDIES
 
 
The World Game
SBS launches Australia's number one soccer site
 
URL:
www.theworldgame.com.au

Client challenge:
To secure a large share of the online soccer following that has developed within Australia by enhancing existing knowledge of local and international soccer, by way of offering fans the latest results and statistics from all international soccer tournaments.

Solution summary:
The result was the development of The World Game, a site that gives soccer fans access to fresh news items as well as the latest match results, reports and statistics with high quality images offering a dynamic online encounter with the world of soccer.

With speed and simplicity in access and publishing being paramount, the World Game has reduced the need for HTML expertise, allowing soccer and SBS Television sports personalities to quickly and easily publish and update content.

Fans can also participate in opinion polls and register to receive regular reports via email.

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